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State of Mobile Web report 2019 for Africa – Opera Web

The report shows Opera’s growing leadership in the digital transformation of Africa

Opera a leader in the field of content platforms, one of the world’s major browser developers,  presented last week the report  State of Mobile Web 2019, which gives a detailed look at the digital landscape of the African region.

This study found that Africa as a region is set for rapid digital expansion pushed by increasing smartphone adoption. It also compares the costs of data in some African countries with those in India and Germany, but this has come as a disappointment of which Kenya has among the highest data cost in Africa.

According to the study, in India. mobile phone users pay on average $0.3 per GB, while Germans pay $7 per GB.

“In Nigeria ($2), mobile data costs are five times cheaper than in SA, and four times cheaper than in Germany. Kenyans are paying 10 times ($3) more than Indians for 1GB of data, making it one of the countries with the highest cost of mobile data after SA.

Opera used the data of 20 million users, found that  usage on mobile  is on the increase among Africans, with a total of 51 million new mobile subscribers added between January 2018 and January 2019.

The report reveals that in Q1-2019, the Opera browsers and standalone news app were used by nearly 120 million internet users in Africa and by more than 350 million people globally. Moreover, the State of Mobile Web 2019 shows that Opera experienced a user growth of more than twenty five percent over a one-year period.

In the 2019 edition of the State of the Mobile Web report also looked into the use of the Opera Mini browser and the Opera browser for Android.

The mobile browser used more than other apps

The State of Mobile Web 2019 report shows that mobile browsing is one of the most popular activities among African internet users. For example, in South Africa, nine out of ten people use their mobile browser everyday, an activity they prefer over the use of other applications.

State of Mobile Web 2019  also revealed that on average, Africans using Opera spend more than 30 minutes browsing on a daily basis.

Moreover, the report showed that 31% of browsing sessions of people who use Opera Mini in Africa in Q1-2019, are to social media platform domains like Facebook, YouTube and Instagram, followed by search engine websites like Google and entertainment and sport websites.

In the State of Mobile Web 2019, Opera gives detailed insight into the use of the data savings feature in the Opera Mini browser. In the report, Opera compared the average prices of mobile data in twenty countries in Africa. The results revealed that the data compression mode in Opera Mini saved users nearly 100 million USD of data cost in 2018.

In this analysis, Opera also compared the cost of data in some African countries with the cost of mobile data in India and Germany. The outcome of this analysis showed that South Africans pay six times more per gigabyte of mobile data than Indians.

Rapid changing news and video consumption landscape

The report takes a look at the trends of news and video consumption across Africa. This includes analyzing the usage of its standalone Opera News app, which grew from launch to over 20 million users in a period of one year. Categories like breaking news, local news, and entertainment were the favourites of the users in the first quarter of the year.

Video content is also becoming more popular among people who use the Opera News app. The report indicates that people spend 50% of in-app time in Opera News watching videos on Instaclips, the recently added video feature on the news app.

Expanding beyond browsing to fuel the digital transformation

Opera’s commitment to the African digital transformation has already started. Beyond the development of its mobile browsers and standalone news app, Opera has made major investments in the African region expanding its services to other technology areas such as FinTech and digital advertising.

In May 2019, Opera announced the introduction of Opera Ads, a new advertising platform that allows media agencies and publishers to run more targeted marketing campaigns across the Opera platforms.

The full version of the State of Mobile Web 2019 report is available to read online.


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