business failure

Reasons Why Many Entrepreneurs Start But Fail

Starting a business comes along with the excitement of being your own boss. Many venture into business but along the way they fail, at some level almost all entrepreneurs fail, entrepreneurs tend to fail right before peaking in the business cycle. It’s how you maintain interest in your business and motivation in facing the challenges that matter most.

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Entrepreneurs face problems along the way of their business journey, one needs to learn more than the idea of being a better entrepreneur. Even if you have a brilliant idea for a business, your venture is likely to fail if you don’t have the resources or knowledge to execute it properly. The reasons why entrepreneurs fail are endless, some are unique to the business owner.

Reasons why most entrepreneurs fail.

  • Selection of a Business.

The selection of business is eventually one of the top reasons why most entrepreneurs fail. One of the tricky moments in an entrepreneur’s life comes when he or she decides which business to adopt. Yes, every business has a potential of millions in it, but you have to understand that not every business is appropriate for you. Doing the proper research before selecting a business is essential. Write down the pros and cons of every business idea that comes to your mind and then go with the most suitable one.

  • Lack of proper planning.

The majority of first-time entrepreneurs are usually so excited to get things done when they start their business, that they forget the fact that having a business plan is very important before starting the actual business. Planning should include a long-term and a short-term strategy. You should have a business goal that will help you achieve success, however, to achieve the goal you need proper planning.

  • Setting wrong priorities.

Entrepreneurs are often urged to focus on one business. To them, it usually means choosing one passion, one idea, and one market. However, there is much more to it. It is not just about selecting one product or one service. It’s about finding the right product for your business.

Moreover, it is not just about finding the right business for your product. It is about finding the right market for your product. It is about finding the right product for your business. And it is about finding the right business for your product and finding the right passion for your business. Each one of these factors is equally important. If you set the wrong priorities, then you are setting the wrong goals.

  • Financial drawbacks.

All businesses require investments, which is money, most entrepreneurs pursue brilliant income ideas without realizing that they lack the proper funding which is needed for the business. A stable and well-thought-out business definitely needs a solid amount of funds so that everything should have a proper start without sacrificing and giving up at any stage.

  • Ignoring competition.

When you do start getting customers, it’s easy to feel like you are on top of the world. Unfortunately, this can be the downfall of many businesses. They think they are the only ones in the market, when in fact there are already thousands of players in the same industry. Assuming you are the only one in the market is not a good idea. If you realize that you have competition around you, you can start conducting proper analysis on them so that you can adjust your strategy accordingly. Studying your competitors can help you get ahead and become a leader in your industry. Ignore your competition and your business will fail to grow.

  • Marketing pitfalls.

When you do not have proper marketing implementation for your business, you automatically prepare to fail, it is through marketing your brand that the customers get to know your business. Without marketing, you will struggle to find customers outside of your own social circle. Market your business and tell the relevant audience about it. You don’t have to go for TV commercials or any other expensive medium. You can use social media marketing, for example, which is free and can help you reach a wide audience.

  • Poor timing

One of the reasons why entrepreneurs fail to achieve success is poor timing. Therefore, it is essential to do your research before starting the business. If you have a great idea but launch your startup at the wrong time, you could find yourself in a difficult situation.

Moreover, if you have a great business idea and are ready to start a business, but you don’t realize that it is the wrong time to start your business, you might also face problems. It would be best if you remembered that the failure rate of businesses is much higher than the success rate. So, if you want to avoid the risk, you should do your research on what is the best time to start.

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When you desire to venture into business, you should not let the excitement carry you away, there are possible failures and when you fail it is not the end of the road, take it as a learning opportunity to make things better, before venturing into business, choose the right business, have proper planning in place, assess the market and do not assume things happening in line with your business.

Mombasa, Kenya.

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