How To Increase Your Business’s Marketing ROI

When businesses launch their marketing campaign, their main aim is to increase sales, attract new customers and create brand awareness. Every business must have a well-thought strategy in order to make sensible returns on investment by marketing. Marketing should be financially accountable.

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To increase your marketing ROI you need to either increase your income or reduce your cost. This is why you need to choose marketing strategies that will give you better marketing ROI in return. Marketing investment can either be done online or offline. Marketing ROI can be calculated by counting response rate, purchases made by the respondent leads converted, and leads generated against the investment for the campaign.


There are several strategies to consider when you’re looking for methods to increase your marketing ROI.

  1. Set ROI goals.

When you want to increase marketing ROI, it’s helpful to set an ROI goal. Having a well-defined goal can help you develop a plan for accomplishing and tracking your progress. When you set your ROI goal, make it a SMART goal that is specific, measurable, achievable, relevant, and time-bound. You should know by the end of the day what you want to achieve and focus on achieving it.

Your goals should be specific by targeting a percentage to measure your ROI, measurable is when you can measure your progress towards your goal, and have the right data collection and reporting methods in place. Your goals should also be achievable, if your goals aren’t realistic, they won’t do you much good. Make them relevant to your overall business goal and lastly, they should be time-bound by simply establishing a time frame in which you’ll aim to achieve your goals.

  1. Survey Sampling

One of the best ways to determine what your target market wants is by asking them directly. You can survey a sample of consumers to get answers to questions that inform your marketing efforts. There are many sampling methods to choose from, so you can select the one that works best for your specific needs.


  1. Determine Your Core Metrics.

Core metrics for any marketing campaign include sales, leads, and traffic. To determine how effective your marketing messages are, measure your conversion rate, bounce rate, and unique visitors after every campaign to see how they behaved. If your conversion rate is up or your bounce rate is down, you’ve likely executed a successful campaign. This information provides data on how to further improve your ROI, meaning you can refine your marketing tactics to continue appealing to your target audience.

  1. Experiment with different marketing channels.

You can also experiment with different campaign channels to determine the ones that lead to the highest ROI. Some key channels that you can experiment with are email marketing, direct response marketing, social media, video marketing and paid ads. The performance of the campaigns will help you see the channels that your target customers respond best to and which they are actively engaging in. Once you know your most effective marketing channels, you can focus on them to increase your ROI.

  1. Run experiments frequently.

One of the best ways to increase marketing ROI is to experiment frequently and use your findings to improve your campaigns. Try out new channels and make adjustments to your campaigns to see what works best for your audience and goals.

  1. Track the Right Metrics

Tracking metrics is crucial to gauge the performance of your marketing campaigns. However, some metrics might be signaling growth, while they are not the most important indicators of results in practice. Ensure that you are not distracted by noise and keep a close look at the metrics that matter.


  1. Know your expenditure.

To properly calculate ROI in marketing you need to keep track of your expenses. How much did you spend on each of your marketing campaigns? How much is your overall marketing spend? These are the questions to which you need a quick answer, so ensure that you have this information easily available.

You should also that that your marketing expenditure is not necessarily the money you spend or allocate to run campaigns and ads or other marketing-related activities. To calculate marketing ROI, you need to have a total overview of your expenses, which also includes the time that you or your team spends on preparing campaigns, implementing changes, and collecting results.

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Knowing how to calculate marketing ROI is not enough. What matters most is being clear on what metrics contribute to your objectives and consistently reviewing results. Keep a flexible approach to interpreting marketing results and be open to using additional metrics that can provide valuable insights into your performance.

Nairobi, Kenya.

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