Marketing Trends Businesses Need to Adopt in 2022

Business marketing has undergone far-reaching amounts of change. Marketers have switched their focus from sales and calling customers directly to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. Covid 19 pandemic had a terrific impact on shaping consumer habits and digital has become a new norm to do many things. Even when the pandemic is over, these habits will remain.

Content marketing is now the driving force of every marketing strategy and it is important for your business to stay ahead of the marketing curve.

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In the coming years, Digital marketing will become even more critical, Content marketing will become more important, Direct-to-Consumer marketing will definitely take the lead and businesses will need to learn about their consumers without relying on second- or third-party data.

So what are some of the marketing trends do you need to know and adapt to survive in 2022?

1. Customer Retention Marketing

Retention marketing is the set of activities that help maintain customer relationships resulting in higher marketing rates through continued sales at lower costs. Retention marketing can increase both the amount of time a customer continues buying from you, as well as how much they buy.

Ways to retain customers include; customer training, constant communication with your customers, having ongoing customer support, reaching out for reviews and feedbacks, and lastly always appreciating your customers. Most businesses are always focused on acquiring new customers. But the bottom line is that Retention Marketing might be a better place to start in 2022.

2. Interactive content marketing

In order to increase consumer interactions and engagements, businesses need to make their content more interactive. Your business can do this by encouraging followers to share your posts on social media, creating interesting question and answers columns, filming videos, and implementing infographics. Such content will help increase customers’ attentions rates by encouraging them cleverly to engage more with your content and marketing material. As consumers’ habits and tastes move closer towards interactive content, storytelling becomes an essential feature for business success.

Consumers have become more interested in high-quality and unique content. Consumers will not want to see the same list of 10 things to boost productivity; what they want to see is a unique twist. Give your content a unique approach or add a personal experience and recommendation.

3. Adoption of marketing automation and AI

We have already seen major advancements in automation over the last two years, and a great increase in the number of businesses using automated technology to assist their marketing efforts. There are different types of automation services that might be suitable for your business. First, identify which area you really had difficulties or delayed functions in and make use of automation.

Artificial intelligence technology and automation are helping to take some work out of marketing so brands can concentrate on strategy and create a great customer experience. Remember, the human aspect of marketing will be more important than ever before, so the idea is to use this technology to enhance your marketing efforts and not replace the real people behind them.

4. Increased brand personalization

As the growth of businesses continues to rise, having a unique brand voice will be more crucial than ever before. Brand personalization enables your business to stand out in the midst of your competitors.

When personalizing your brand, it must reflect the voice of your target audience. By reflecting on the voice of your target audience, you have a greater opportunity to catch their attention and relate with them better. A brand voice humanizes the interaction between you and your target audience. Rather than just having a name and a logo, a brand voice helps businesses relate with potential customers on a personal level.

Most importantly, your brand voice should be implemented across each sale and marketing channel. This includes your website, blog posts, social media profiles, and marketing collateral. Brand voice consistency is essential in gaining and maintaining the trust of potential and current customers.

Also Read:

1. 5 Benefits of Public Relations to Small and Medium-sized Businesses.
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3.  6 Benefits of Using Business Intelligence for your Business.

Now is the time to start planning your 2022 marketing strategy if you haven’t already. Make sure you start the New Year with a clear plan of your goals and how to achieve them. Marketing trends come and go but the basics of success remain the same: understand the needs of your audience and communicate with them consistently. Customer-focused content has always been the best way to establish solid relationships with any target audience.

Mombasa, Kenya.

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