8 MOST ASKED QUESTIONS ABOUT OUR MAGAZINES
The magazine business in Kenya, particularly the Coast is growing in leaps and bounds, and we are here to journey with you in this growth.
Our success is based on accruing a large circulation in the corporate and SMEs space. Our publication has a monthly print, with 70% of copies distributed in the Coast, and 20% and 10% in Nairobi and Upcountry respectively. An issue retails for Ksh 450. Our circulation is targeted to the Executives in the various industries and business spheres. Below are some of the FAQs
1. HOW MANY COPIES ARE PRINTED?
Since our 5th edition, the magazine’s popularity is growing, with its business angle, we are printing 1500 copies each month. We also circulate our copies via digital platforms to the broader local and foreign audiences.
2. HOW OFTEN IS IT PUBLISHED?
The magazine is monthly with a shelf life of two months. Each Copy will be available for sale in the market for 2 months. This gives your target content the maximum exposure in the market.
3. WHO READS OUR MAGAZINES?
Our ideal readers are persons age 25 – 45 years. We target the aspiring youth, professionals and industry executives. Our content is geared towards thought leadership from executives of industry across Africa, from our home base and beyond.
Our core topics include; Strategy | Leadership | Tech & Innovation | Entrepreneurship | Industry | Fitness
4. WHERE CAN I PICK UP A COPY?
Our magazine is available in leading supermarkets, and many independent hyper marts, bookshops and shops in Mombasa, Diani, Malindi, Kilifi and Lamu. Our subscription based distribution ensures that our readers get the copies delivered at their doorsteps each month.
You can also purchase a digital copy from our shop here
5. WHAT ADVERTS SIZES ARE AVAILABLE?
Generally, our popular advert sizes include full page, half page (horizontal and vertical), quarter page (horizontal and vertical) and sometimes third, sixth and even smaller page ads. We also have special pages like the last.
Each company is unique, and which makes their advert needs also more specialized. Advertising in the magazine gives you free and fair access to our multiplatform’s available at Crystal Perk. Your adverts may/will be lifted into the following available spaces
- Events – Mombasa Sustainable Forum, Panel Discussions, Product Activation events and more
- Media – Access to our digital media platforms including our website (msamag.com), Social Media platforms, Podcasting and Radio Channels.
Your unique needs will benefit from our 360 marketing platforms at Crystal Perk.
6. CAN I CHOOSE WHERE MY AD IS POSITIONED?
The short answer is yes. However, it largely depends on availability. The more up the front of the magazine, the greater the premium.eg. Back Page, Page 2 and 3, Cover pages.
Our title sponsors have an upper hand to our premium pages without paying extra. Title sponsors get the benefit of personalized 3-12 months crafted campaigns in all our platforms to ensure maximum visibility and maximum Return on investment.
7. HOW MUCH DOES A PARTICULAR SIZE ADVERT COST?
Tricky question, this. There are all sorts of determining factors – not just the size of the ad, but it’s position within the magazine, on the page and whether it has been booked as part of a series/schedule of ads appearing across a number of issues. Other factors might include creative treatments applied to the ad now that the magazine supports some level of user interactivity and if the ad will need to spread across a
number of platforms.
Send us a mail, we will give you a comprehensive quote. Also, download our media kit with all the advertising costs attached.
8. ARE THERE OPPORTUNITIES FOR EDITORIAL ABOUT MY BUSINESS?
The short answer is yes. However, we encourage you to subscribe to and get your content regularly out.
We are always looking for extra content to fill spaces within the magazine and our editors will look for
opportunities to support advertisers when they are relevant to an article. You can also pay for promotional
editorial, sometimes as part of a package deal to include editorial and advertising. Again, our rep will have
all the answers.
For further enquires, drop us a mail at advertising(at)msamag(dot)com.