Content Marketing For FMCG Industries Today

Content marketing is a marketing technique that FMCG industries should consider which involves creating and spreading content valuable from the point of view of recipients of the content, aimed at drawing attention and thus engaging a community gathered around a particular target group. It is not about forcing a sales pitch on consumers but about helping them move towards the best option for themselves.

Also Read:

1. Optimizing Outbound Logistics to Improve Profitability.
2. How to design your company’s omnichannel distribution
3. The Shift from quicker predictions to quicker responses in FMCG industries.

Content is what consumers want to read, learn about, watch or experience. From the perspective of business, content is important information presented on a website, in an application, or by means of other available channels of digital presentation.

Content Marketing has become the industry standard.  It has been found to be more effective than traditional marketing.  Content Marketing shifts Marketing away from persuasive advertising and selling approaches and instead provides information that creates value for the consumer. Building trust is an important part of Content Marketing. When a marketer freely shares content in an open and honest way it builds trust.  A goal of Content Marketing is to engage customers in a trustworthy and valuable way   Customers should trust the company brand as an authority.

Types of content that can be used by FMCG Industries.

1. Infographics

These graphics present information using a combination of images and text to simplify core concepts. Infographics attract backlinks and add visual interest to materials. FMCG industries can use infographics to attract buyer attention and simplify complicated information, like warnings and instructions. Because they are a longer form visual, you can use infographics to present facts and data that are too complex. This type of content tends to be remembered more by your target audience.

2. Video

Videos can achieve multiple objectives, they can improve branding, demonstrate instructions, answer questions, provide customer reviews, and/or entertain your audience, being a millennial generation that loves to be entertained. Based on the production quality and timeline, videos can be a big investment, so maximize your time and money by integrating the footage with the rest of your marketing plans. This usually involves developing all of your content at the same time. Be sure of an increase in sales after you have advertised your brand with videos.

3. Case Study

Often the most compelling story comes from your current customers. Just because a case study is a more traditional content medium does not mean that it should be overlooked or that it doesn’t provide high value. The best way to use a case study is to talk about the value, outcome, and results versus the tool, product, or service. Run a customer reference program that helps your company to uncover these awesome stories and highlight them across various channels. When prospects read about similar customers who have had positive experiences with your brand, it provides them with social proof and makes their purchase decision easier. Case studies are especially important for higher-cost, higher-value products, and services

4. User-generated content

User-generated content is an amazing content marketing method because it gets customers involved. People respond to others like them, and it’s more likely to make them interested in your business. These could be hashtags or challenges associated with the brand.

5. Memes

Memes are a relatively new type of content marketing that FMCG industries should consider, they work extremely well. A meme is an image of your product set with culturally relevant text that is rapidly circulated online. If you can time a meme perfectly, and align it with your social aesthetic, it’s a way to increase traffic to your social media and purchase of your products.

6. Testimonials and customer reviews.

Like user-generated content, testimonials and customer reviews are the content generated straight from your audience. If you’re operating in a niche market or you are promoting new product testimonials give a short synopsis of why your company stands out. This is usually from customers who have interacted with your product, convincing other people to try it out. People will clear their doubts as it has been used before and make a purchase.

7. Influencer Marketing.

In today’s generation and changing times, people tend to purchase a brand that is associated with their favorite celebrity or influencer. Influencer marketing is partnering to work with an influencer who becomes the brand ambassador or face of your product. The consumers build trust in your brand and more leads tend to be created.

8. Guides and how-to.

Guides and how-to are successful ways to increase your presence on the internet, and also the engagement of your brand. They are quick posts where your business shares knowledge with customers on specific topics and demonstrations on how to use the product, this prompts one to purchase products since they have knowledge on how to use them. This strategy is sure to potentialize the way your brand communicates with customers.

Also Read:

1. 5 Tips on How Diversity in Team will Drive Business Sucess.
2. Ways Small Businesses Can Improve Communication in their Business Environment.
3. Steps to Guide you in Managing your Manufacturing Business.

FMCG industries should explore different types of content marketing to market their products, the millennial generation are more excited when they are presented with different exciting ways to advertise products, they get bored easily when they see one thing over and over, different ways of content marketing will spike an urge of purchase hence upscaling sales.

Mombasa, Kenya.

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