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6 Benefits of Using Business Intelligence for Your Businesses

Business intelligence (BI) combines business analytics, data mining, data tools, and infrastructure to help organizations make more data-driven decisions. Small, medium and big businesses can benefit from analyzing their business data to help them make decisions that drive growth and profitability. However, many small and medium enterprises are often hesitant to use business intelligence (BI) solutions, because of their budget. There are varieties of BI tools that are not expensive but worth it.

The current trends in the industry show that the use of business intelligence in organizations is on the rise. Many business processes are already becoming automated, such as sending newsletters to customers, creating weekly sales reports, and gathering social media feedback. As a result, productivity and efficiency have increased, allowing SMEs to gain a stable culture in the market.

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  1. Reasons why Kenyan Businesses struggle with content marketing.
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  3.  5 Tips on how diversity in your team will drive business success.

Business Intelligence Tools types include Spreadsheets, Digital dashboard, Reporting and querying software, Data Visualization Software, Corporate Performance Management Software, Self Service Business Intelligence, Mobile Business Intelligence, and many others.

Business intelligence tools bring plenty of advantages to small and medium enterprises; here are the best benefits to convince SMEs that using BI solutions is a good idea.  Here are the 6 benefits of using business intelligence tools to improve your business performance.

Data accuracy and compliance 

Business intelligence data boosts transparency in organisational operations. it offers a comprehensive view of your business and customers; it also seeks to expose the errors that might lead to wasted resources.  Companies are now tasked with heavier responsibilities when it comes to the protection of personal and customer data. Implementing BI tools ensures that businesses can address the issue of data governance and integrity.

BI software provides answers quickly

BI tools enable SME entrepreneurs to retrieve relevant data from unstructured data sectors and then use the results to make business decisions. Entrepreneurs can also easily access customer and contact lists, sales data any time they need it.

Facilitates cooperation and collaboration in the business

With business intelligence software, SME team members will have an easier time exporting and sharing data. In an SME where constant communication, cooperation, and collaboration are key in moving the business forward, it’s important that all team members are able to easily access relevant, updated data and use it in real-time.

Presents data that is easily understood

BI software comes with advanced visual features that show analysis results and other content in the form easy to understand like charts, graphs, infographics, and other visuals. By presenting data in the graphic format rather than paragraphs of plain text, also allows entrepreneurs to understand business data more quickly.

Provides information on the trends in business

When using business intelligence tools, SMEs will be able to identify industry trends early on, which may help them, get ahead of competitors. SME entrepreneurs are also able to track customer satisfaction, profitability, sales, and grow revenue. This gives them information about their business performance in real-time.

Easier audience targeting

Determining the character of a perfect buyer is one of the main tasks in conducting intelligent audience targeting. Since small businesses now have a chance to promote their services to a much wider audience, by using various online opportunities.

BI software can gather customer data, allowing entrepreneurs to identify perfect buyers and bring their products and services to their target market in the most efficient way to boost sales and increase profit.

Also Read:

  1. Ways Small Businesses Can Improve Communication in their Business Environment.
  2.  Steps to guide you in managing your Manufacturing Business.
  3.  Importance of Customer Survey to your Business.

Business intelligence is continually evolving according to business needs and technology; it is a great idea for SMEs to identify current trends to be up-to-date on innovations. As companies strive to be more data-driven, efforts to share data and collaborate will increase. Data visualization will be even more essential to work together across teams and departments. Implementing a good business intelligence structure is now a necessity for any organization that wishes to succeed

Mombasa, Kenya.

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