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Whether a business is updating its marketing strategy or simply trying to keep up with the modern trends, there is..
Generating sales leads in marketing is the most important function a sales and marketing team carry out. This is because..
Content is the heart of what marketers do. It is the key to communicating with customers, clients, prospects, and audiences..
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More than 13 people have died from the fuel tanker explosion in Malanga, Siaya County. The apocalyptic fuel dash comes..
At CrystalPerk, we have taken special dedication to the development of learning through our regular training that are run under..
Binita Shah-Patel, a former banker would not have thought that one day her love for travel and new experiences would..
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Globally we are in the midst of the 4th industrial revolution where connected technologies, data, and analytics are driving smart..
Every business desires to grow and expand their geographical outreach, with the ongoing plans to make Africa a free trade..
Majority of African countries are currently facing inflation, there is a hike in the prices of commodities which is affecting..
New trends in media consumption combined with evolving marketing & data technologies have..
Businesses in East Africa and in particular in Kenya are undergoing an urgent need to reinvent themselves even in these..
Earning a customer is hard, keeping a customer is harder and turning a customer into a promoter is the hardest..
In this modern competitive era, it takes a lot of innovation by every Industry to maintain its existence and to..
Fast-moving consumer goods are one of the most significant sectors in the current economic market. It is the sector that..
Services are used throughout the manufacturing process and the manufacturing value chain. Some services are needed early in the chain..
Executives, business owners, and managers need to develop and implement strategies that will enable their organizations to function in different..
